Taiwanese Influencer Guava Beauty Dies at 24 After Makeup Mukbangs: Shock, Grief, and a Heated Online Debate

Who Was Guava Beauty? The Influencer Who Ate Makeup for Her Fans

Have you ever seen someone eat lipstick or blush on camera? Guava Beauty, a 24-year-old influencer from Taiwan, made a name for herself with exactly this kind of shocking content. Known for her sweet looks and quirky sense of humor, she gained over 12,000 followers on social media by posting videos where she would bite into lipsticks, chew on blush, and even pretend to eat face masks. Her catchphrase, 'If you dare recommend it, I dare to eat it,' became a symbol of her daring and playful personality. But behind the laughs, her videos often sparked concern among viewers, especially parents and younger fans, who worried about the risks of eating cosmetic products.

The Tragic News: Sudden Death and a Wave of Grief

On May 24, 2025, Guava Beauty’s family announced her sudden passing through a heartfelt message on her social media. The post read that she had 'put down her brushes and flown off to start a new channel in heaven,' thanking everyone who had supported her. The news sent shockwaves through her fanbase in Taiwan, mainland China, and beyond. Her Instagram bio was changed to 'Logging out from the world. Setting off on a new journey. All business collaborations are suspended.' Fans, friends, and fellow influencers flooded her accounts with tributes, expressing disbelief and sorrow at the loss of such a unique online personality.

Speculation and Rumors: Was Cosmetic Poisoning the Cause?

As soon as the news broke, speculation about the cause of Guava Beauty's death exploded online. Many pointed to her makeup-eating videos, fearing she might have suffered from cosmetic poisoning. Others suggested a heart attack or stroke, possibly triggered by stress or an irregular lifestyle. Some netizens criticized her content, warning that it could mislead young viewers into thinking cosmetics are safe to eat. However, a close friend later clarified online that doctors had ruled out cosmetic ingestion as the cause, asking the public to stop spreading baseless rumors and to respect the family’s privacy during this difficult time.

Mukbang Culture in Asia: Comfort, Escapism, and Controversy

Mukbang videos—where creators eat large amounts of food or unusual items on camera—are hugely popular across Asia, especially in Taiwan, China, and Korea. For many viewers, especially young women, these videos offer a way to enjoy food vicariously, without guilt or health concerns. Guava Beauty’s twist was to focus on beauty products instead of food, making her stand out in a crowded field. But her content also highlighted the risks of chasing viral fame: the pressure to create ever more shocking videos, and the potential for dangerous trends to spread quickly among impressionable fans.

Public Reaction: Outpouring of Grief and Heated Debate

The online reaction to Guava Beauty’s death has been intense and emotional. Fans mourned her with heartfelt messages, while others debated the responsibility of influencers and social media platforms. Should platforms do more to monitor risky content? Are creators pushing boundaries too far to gain followers? Some called for stricter regulations, while others defended Guava Beauty’s right to express herself creatively. The incident has also reignited discussions about mental health, online bullying, and the emotional toll of internet fame.

The Family’s Response: A Plea for Respect and an End to Rumors

Guava Beauty’s family and close friends have asked the public to stop speculating about her cause of death. In a statement, they described her as someone who 'always persevered through life’s hardships' and thanked fans for their support. They also stated that her Instagram account would remain open as a tribute, but all business collaborations were suspended. A close friend posted that doctors had ruled out any link between her videos and her death, urging people to stop the online harassment and let her rest in peace.

Lessons from a Tragedy: The Dark Side of Viral Fame

Guava Beauty’s story is a stark reminder of the pressures faced by young influencers in the age of social media. The drive to stand out and gain followers can push creators to take risks that may endanger their health or mislead others. Her passing has sparked a wider conversation about the limits of content creation, the responsibilities of influencers, and the need for digital literacy among viewers. As the influencer community mourns, many are asking: How far is too far when it comes to viral content?

Moving Forward: Calls for Change and Greater Awareness

In the wake of Guava Beauty’s death, there are growing calls for social media platforms to do more to regulate dangerous trends and educate users about online safety. Some experts suggest that platforms should flag or remove content that could encourage harmful behavior, while others emphasize the importance of teaching digital literacy and critical thinking, especially to young audiences. The tragedy has also led to more open discussions about mental health and the emotional challenges of internet fame, with many influencers sharing their own struggles and encouraging others to seek help when needed.

A Lasting Impact: Remembering Guava Beauty

Though her life was cut short, Guava Beauty’s influence will not be forgotten. Her playful, daring videos brought joy and laughter to thousands, but her sudden death has left a lasting mark on the online world. As fans continue to share memories and tributes, her story serves as both a warning and a lesson about the power—and the dangers—of internet fame. Will her passing lead to real change in how we think about online trends and influencer culture? Only time will tell, but for now, Guava Beauty’s legacy is a bittersweet reminder of the risks and rewards of living life online.